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FEI, focusing ▏ chief wife of shop-owner were born
Boom! In the just ended 28th China Yiwu International Small Commodity (Standard) Expo, the digital person "Yiwu Chief owner" created by the non-film technology team has become a big hit in the overall activity this year. Every project is accompanied by a lot of efforts in the early stage. Today, we also share the birth of the "chief proprietress".
Image planning - ip operation from image empowerment
Chinese businessmen with Yiwu spirit】
What is Yiwu spirit? Through preliminary research and analysis and repeated communication. Combined with the public impression and Yiwu characteristics, the characteristics of digital people should be sorted out. This is what every project at Non-Film Technology does. "Location can be the soul of the digital man". The owner's wife takes Luo Yuzhu from the TV series "Feather Flies to Heaven" as the reference of character prototype to create the image of Yiwu owner's wife with affinity and mature charm. At the same time, Fei Ying Technology also designed two sets of clothing modeling: the suit reflects the owner's businesslike image, while the cheongsam shows the owner's wife wearing a mink can hold a cat. The design of the two sets of clothes can be used for different occasions such as receiving visitors and making appearances, which gives the image perception that the owner of Yiwu can do heavy work after taking off the magnificent clothes.
Technical production - deep cultivation of AIGC, optimize real-time interaction
Digital virtual person production and application is one of the core of non-film technology full-link digital assets production business, the team has mature technology and experience. In November, our self-developed FEEL engine platform once again completed the technical upgrade, realizing the integration of image creation, expression and intelligent interaction. Can achieve excellent AIGC output. Customization provides hyper-simulation virtual digital human assets, including features, skin, hair, clothing and other aspects of the texture of the highly realistic presentation. At the same time, the application of GAN+NeRF technology is combined to achieve smoother real-time driving and real-time interaction effect, so that all kinds of digital virtual human applications can have better interactive experience.
Operation promotion - marketing tool to help virtual "people yard" layout
With the advent of the metauniverse era, the marketing system has been given a new opportunity. As an important link entry of the virtual virtual world, digital virtual people have become the pioneer. Combined with their own marketing demands, more personalized virtual scenes and customized special effects can be customized, providing a more cohesive channel for virtual marketing to achieve "people + field". "Chief proprietress" is compatible with the two mainstream directions of identity and functionality. As a long-term operation IP, through online and offline linkage, official poster material release, media KOL explosion topic, naked eye 3D advertising and other actions, "chief proprietress" quickly gained a certain degree of recognition in the whole Yiwu area. Offline, the "Madame's meeting Room" built around the theme pavilion of the 40th anniversary integrates three interactive applications, allowing many on-site merchants to directly and fully feel the multi-dimensional application space and marketing charm of digital virtual human live streaming e-commerce, cross-border e-commerce, product endorsement and other aspects.
In 2023, the proprietress will continue to operate.
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