On the morning of March 31, 2019, the opening ceremony of the first experimental online drama "The Earth Is Blushing" jointly produced by iQIYI, Shanghai Drama Academy, Shanghai Film and Television Media and Shanghai Drama Culture Development Co., Ltd. was held in Songjiang, Shanghai.
Huang Changyong, President of Shanghai Theatre Academy, Zhang Jun, Director of the Assets Office of Shanghai Theatre Academy, Zhang Heng, Vice President of iQiyi and General Manager of Film and Television Literature Research and Development Center, Wu Yingrui, Producer of iQiyi Film and Television Literature Research and Development Center, Chen Yan, CEO of Shanghai Film and Television, Sun Yuyang, CEO of Shangxi Culture, and other leaders Jiabin, as well as producers He Ye, Liu Tan, Yang Shize, Xu Kaixin, Zhang Lingyi, Li Huan, Liang Guodong, Li Shuting, Yan Meng Fan Jingyi and other students and Aiqiyi actors were present.
Focus on urban youth and perform ordinary miracles
The online drama "The Earth blushes" focuses on the light and familiar urban people, mainly about the overbearing unfashionable president and the cool designer who does not mix with the fashion circle. They were selected by a naughty comet who forcibly apportions happiness and marriage for the earth. From then on, their destinies meet together. Once they feel unhappy, they will be possessed by each other's pet soul, and become the cat man who raises dogs and the dog woman who raises cats. Although the play has fantastic elements, it is a "life stream" rooted in the real soil. Through the discussion of the emotions, lifestyles, values and other topics that young people pay most attention to, it conveys the theme of "love and dreams are the greatest miracles in ordinary life compared with the wonderful comets", and conveys the positive energy of youth.
Initiate the "Experimental Online Drama" Mode to Create Urban Love Light Comedy
It is reported that the experimental online drama The Earth is Blushing pioneered the teaching and training mode of "industry school integration", and iQIYI and Shanghai Theatre Academy will innovate the film and television talent training system through "industry university research integration". The main roles of the play are played by students of Shanghai Drama Academy and Aiqiyi contracted actors. Before shooting, systematic life experience and performance training were arranged for the actors. In addition, there are industry consultants throughout the script creation period to ensure that workplace dramas are loyal to the logic and details of reality, and create urban love light comedies with ingenuity.
The experimental online drama "The Earth is Blushing" has officially kicked off shooting and is expected to land on the iQIYI platform in the near future. This urban adventure of "cat boyfriend, dog girlfriend, a cute cat, a silly dog" will be waiting for us to see.